-
(PPC) Pay Per Click, Marketing
When paired with proper SEO and executed correctly can be extremely beneficial.
PPC advertising might be the perfect fit for you
PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it’s a way of buying visits to your site, rather than attempting to “earn” those visits organically through SEO or social media posts.
Search engine advertising is one of the most popular forms of PPC. It allows advertisers to bid for ad placement in a search engine's sponsored links when someone searches on a keyword that is related to their business offering. For example, if we bid on the keyword string “Best Burrito in Albany Oregon” our ad might show up in the very top spot on the Google results page when someone searches that string.
Additionally to search engine advertising, social media advertising such as facebook and youtube also has a pay per click model that can be used. One platform is not better than the other. Mainly choosing the correct platform is about what works best for your company, what kind of advertising you would like and most of all, what delivers results.
Our PPC Marketing plan at Albany Web Design consists of a monthly budget from you that is continually manipulated and improved to get the best results for your business. PPC Marketing can be very expensive, but if your site needs traffic now ultimately this is the best method for getting fast non organic results.